Individual Project Evaluation

The travelling part of the project was a struggle since I don’t drive so my parents had to give me lifts to many places around Kent as I would be in the passenger seat inspecting buildings passing by both front and back.

The simplest way of developing these images to get the right amount of letters I needed in order top make the sentence was to just simply look for many signs as possible (the more the better).

I was pleased with my images although some were honestly not as interesting as others but as series it all correlate well together in terms of the essential sentence or message. I was also pleased that I felt that this was an original idea since It was difficult to find another artist who would do something exactly like this and not similar which overall as an idea seemed like I was breaking boundaries.

This project could of been a little better if the shoots of each sign was less rushed so I could focus on more camera angles, As for the collage, I could of developed more techniques to create the series spelling the title of the work “The More You Look, The More You See.” plus a little more research in Collage Techniques with text.


Visual and Contextual Research


What circus is this? What strange ghosts are they that loom out of the darkest black, the last place in our dreams? They are us and they are Them.

Danny Traecy is an artist who would travel to various areas such as the woods, the wastelands and car-parks, he would collect trash and dirty torn clothes and remodel them into his own fashion he would describe these costumes as nightmares of the catwalk, prowling around the outskirts of style’s dumb extravagance.


Barbara Kruger is best known for her silkscreen prints where she placed a direct and concise caption across the surface of a found photograph. I was interested in this artwork as I liked how the text would connect to its background in many styles and genres whether its political personal or humorous.


The Bechers

The Bechers were famously known for their series on industrial buildings,  The German photographers preoccupied with the photography of old industrial buildings in a manner related to industrial archaeology. This huge series had reminded me of traveling around to many towns in Kent to photograph signs expressing their aging towards their endings.








Now that I had my idea of the individual project, it would be essential to research some work in relation and inspiration to the new journey. Martha Rosler was an artist I mentioned in the previous unit (The Image Making Unit) but how does she also relate this project? Martha Rosler has also produced a photography project by visiting various streets and describing what she sees or thinks metaphorically of each locations by a number of words in a list beside the photographs in addition she was well known for her nostalgic collages.

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I was also intrigued by the work of Robert Frank, I remember watching his documentary “Leaving Home, Coming Home” (2005) and inspecting his personal journeys around New York, he was saying that America was changing throughout the years. I also remembering scrolling through his photographs in his books such as The Americans and Flamingo. The way I see the many environments I interacted with, I’m seeing something nostalgic that’s barely alive.

When developing my zine I was interested in his publication style which influenced me to try it myself.




This filmmaker artist was well known for this film in 1970 “Zorn’s Lemma a film where Frampton would travel to various spaces (mainly towns and cities) and photograph signs in an alphabetical order. It begins with a dark screen and a woman narrating from The Bay State Primer which was an early American grammar textbook that teaches the letters of the alphabet by using them in sentences derived from The Bible.


I was very interesting in the artwork of Ed Fella, I like the colours and fonts he uses in his collages to create these inspiring anthologies that take me to all sorts of directions when following the letters.



Sex Pistols Jamie Reid

The collage methodologies of Jamie Reid were rather simple as he would find his text from newspapers and use the words to create his titles for the legendary band The Sex Pistols, in slight contrast, I would explore letters with many fonts and visibilities depending how old they are to create my own title.

Tests and Experiments


My Environment Unit work was all about feelings as a photographer in an environment, I couldn’t look at the Rotunda for too long because I didn’t want to lose my positivity, so this work got me back into that positivity. I missed the good times and I hate this change, so I revived glimpses of the past. I thought this photograph was the strongest since it had the best light and composition, It could have been a little better by using colour film to perhaps further express the personal feelings more effectively.

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For my Identity unit, My parents had a hobby of dressing up in a 1940s fashion since they like lindy hopping and I could see them as 40s characters when dressed up and not my parents so I decided to capture them plus myself re-enacting which may have been complicated in terms of what act to do with the alter egos but the outcomes resulted with interesting mystery and curiosities. As for the photographs, the solider photograph was my favourite because of its pose and facial expression which may be a little surreal but was interesting as a contemporary mixture with a 1940s history by having the modern pose along with the suffering face of the soldier in his uniform, I came across this when test shooting however, the lighting had its weak shades so lighting was something I could of developed more.

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The Image Making Unit had introduced me to the style of Collage which really interested me and I wanted to try it out for this unit, The idea was inspired by the concept of the playing cards. I have always liked the details on the cards along with their strong symbolism, I decided to tweak the designs by cutting out the original medieval theming of the designs and replaced them with elements that come from a more modern society in comparison. Overall the project was a shorter process unlike the others since the outcome was a miniature series with only a few elements since a large quantity of these elements didn’t work during my development, I could of improved a little better on these pieces if the heads each had something to wear that was modern such as hats or hoods. This particular card was my favourite out of the rest mainly because of its particular patterns and compositions of the logos.

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  • Looking at locations and the compositions of the subjects within them
  • RAW quality
  • Correlations in an image
  • Being more open minded
  • Using tripods
  • Camera angles
  • Learning about other photographers/structuring and writing essays


  • Try using the studios
  • Film stapling and hooking in darkrooms before processing
  • Communication and social skills as a photographer
  • Visit exhibitions (another good way of researching)
  • Visit guest talks in the university
  • Printing skills and image size
  • Quality in my images?
  • Using cameras from the store more than just my personal camera



I’m seeing something nostalgic that’s barely alive as I wonder around a few towns that were well known both currently and historically. When I spot these old signs, it makes me think deeply of its past and thinking deep is just as observant as discovering these signs in the first place. I would then use its dying text to say its last words.

I physically interacted with these dying boxes of text and discovered my own personal sentence that symbolised them which seems melancholic of a human narrative.

I see things in my life that many other people don’t see and I think this intuitive journey expresses my autistic eyes, I remember inspecting the industrial buildings by The Bechers and was interested in their shapes both old and new as years were moving on, for me, I had discovered something not too close from death and expressing an open mind was the last I could do.


This optional workshop was worth the time for me since I had learnt another way of developing photographs than just scanning negatives and inserting files into a folder. Darkroom developing was a work of time and patience since I would learn from my test prints what density and colour balance to use to print the correct picture. In contrast to Black and White, the well-balanced picture would not only require a detailed density but also the perfect balance of Cyan, Magenta and Yellow areas of the picture, for me, it was like trying to balance the numbers to get the print I wanted. Density was something I at least had a little experience controlling from the previous unit and colour balance was quite complicated to figure out and fix.



                                                   BEFORE                                                          AFTER

This workshop was about scanning a negative and using the Histogram to tweak the RGB (just like I would do before printing a digital image correctly) I also had the abilities to clean dusty areas on the picture by using a healing brush on Photoshop by setting up an appropriate layer for the cleaning process.



Test Shots in Folkestone and Cheriton 



This shot was taken in Canterbury 


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Physical Version


Photoshop Version after scanning Physical Version 



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